Synchrony Bank is the largest provider of private label credit cards in the United States. Synchrony Bank was formerly known as GE Capital Retail Bank and changed its name to Synchrony Bank in 2014. Synchrony Bank provides many banking products and services such as certificates of deposit, money market and saving accounts, and IRAs, as well as online and mobile banking options. By the end of 2014, Synchrony made up 42% of the private label credit card market which includes companies like Amazon, Walmart, Lowe’s, Gap, Banana Republic, and Discount Tire, and so much more. They continue to offer customers the tools, technology, service and flexibility on how to spend and save with their products. In addition, customers continue to turn to Synchrony Bank products for award-winning savings rate!